Unifruit: the modern fruit and vegetable farm
What should a modern fruit and vegetable farm look like? Unifruit, which pursues sustainability and protects biodiversity, explains it to us.
Unifruit is a modern fruit and vegetable farm, although its history dates back to the second half of the last century. Over time and under the guidance of the new generation, it has been able to innovate the way it grows and markets its fruit and vegetables, but not only.
The pandemic has changed the lifestyle and consumption habits of customers, who have become more informed and more demanding. To send a clear message to the Italian and international markets, Unifruit has chosen to work on its image, creating a new logo for the company and for its flagship product, the Rillo canary melon.
In this regard, Angelo Condoluci states
We have revamped our corporate identity and our strength remains the high quality fruit and vegetables we have been processing for over 70 years. We are focusing on the recognition of our new brand and Rillo, the brand under which we market a large volume of canary melons.
This is because the consumer is looking for quality, along with goodness, and it is becoming increasingly important to base purchasing behaviour on brand recognition, trust and visibility
The new company logo embodies Unifruit's philosophy
The new company logo has undergone a significant transformation and now embodies Unifruit's philosophy and guiding values
The style remains simple and the lines are deliberately soft, resembling the shape of a leaf. In particular, the "U" of Unifruit becomes the pictogram of the logo and interprets the life path of the plant: the seed is planted in the earth and from the earth; it grows into a plant and then becomes fruit.
Two colours have been chosen: green and red.
Green, which is the colour of nature, is the colour of the plant world par excellence and has an important meaning because it is synonymous with growth, fertility, health and generosity.
Red, on the other hand, is associated with passion and energy, the stimuli and primary impulses of human beings and, more generally, of all living beings.
Rillo canary melon: new logo for the flagship product
Rillo's new logo has evolved, even though the aesthetic change is minimal, and maintains a continuum with tradition. In fact, it retains the same subject matter but changes the aesthetic components, such as the colours and lettering (inspired by the stalk and typical lines of the melon).
The original design has been simplified and a similarity has been created with the company's institutional logo: the soft lines and the same colours as the new Unifruit logo (red and green) are also found in the Rillo canary melon logo, although the visual language has changed.